Free cookie consent management tool by TermsFeed Update cookies preferences
Artboard 45

Meant to make
you shine

Mentaa aims at transforming the online coaching and mentoring world. Combining a platform that is immensely accesible for coaches ànd coachees, with their extensive experience in the world of coaching. They not only want to streamline the process of offering and/or finding the right coaching skillset, but aim at building a community of forever-learners, rich with enthusiasm.

mentaa mockup.001
aezze
Mentaa_Brandbook_2024
Mentaa_Brandbook_2024 (gesleept)

What we did to build the brand

If you want to challenge an established competitive landscape, you need to start with defining your differentiating story. We started the Mentaa brand building process accordingly, with a fixed focus on creating a strategy that works, and that could be converted in a strong and unique brand identity. 

Immersion
Every good brand story starts with a clear knowledge of valuable insights and a thorough understanding of the existing competitive landscape. 
Why You Matter
Using our methodological approach, we created a clear framework for the Mentaa brand story with a unique and differtiating purpose.
Brand story
We needed to add a capturing layer over an overly rational landscape. Our brand story became one of inspiration, of letting others shine. 
Brand identity
A captivating brand identity that immediately conveys a feeling of positivity and belonging. From color coding to photography styling, all assets of the Mentaa brand embody that notion of happiness that we need to make Mentaa stand out and get noticed. 
mentaa mockup.001

All about
your spark

Everything Mentaa does aims at making others thrive. For coaches and coachees alike. We managed to capture that essence in our brand story, leading to a fitting and empowering claim. 

 


For the odd ones

Careers 

Follow us

Get odd mail about purpose, strategic insights or some random spam that you just love to receive