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Designed to make you win

Managing a legal firm involves juggling with different tools, platforms, licenses and preferences. Legal One Xtra finally offers a platform that allows firms to focus on what matters most. Bringing all legal processes into one platform, fully integrated with Microsoft Office and fully AI enabled with Microsoft Copilot.

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The ODD way

Legal One Xtra is a new venture by our trusted partner and client Oxygen Group. Their exceptional visionary leadership created the perfect foundation to build a strong brand. We provided them with a captivating brand story - Why You Matter included - and a strong visual identity that showed off the professional and leading vision of the Legal One Xtra brand. 

What we did to build the brand:

Immersion
Every good brand story starts with a clear knowledge of valuable insights and a thorough understanding of the existing competitive landscape. 
Why You Matter
Using our methodological approach, we defined a strong and differentiating brand story for Legal One Xtra.
Brand story
The Legal One Xtra story truly embodies the strongpoints of the platform. From knowing why Legal One Xtra matters, to seeing how the platform will impact every client they work for. 
Brand identity
The Legal One Xtra brand identity had to stand out. In a market that is not known for modern and innovative products, we wanted to push the limits and create a mark from the get-go. Our brand showed a direct link with Oxygen Group - using the recognizable X in our new brand as well. 
Website development
As part of our brand activation work, we provided Legal One Xtra with a captivating website concept and development. 
odd studio
To make sure Legal One Xtra remains top of mind within our relevant target group, odd studio provides monthly content. Always on-brand, always highly effective. 

Designed to make you win

We all want extra time. We all want extra functionalities. And we definitely all want to be sure that we are using the best tool there is. That is why we needed to convey a simple message: Legal One Xtra is the only tool that is designed to make you win.

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