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Not your average
pricing consultancy

A company that strives at conquering a market that is dominated by big and powerful consulting firms needs to find its own competitive advantage. With visionary leadership already in place, the game was set to work on a differentiating purpose that would lead to the creation of Jeanny Consulting. 

After a thorough deepdive into Jeanny Consulting, we found 4 differentiating and powerful values that impacted the entire building proces of the Jeanny brand. These elements of uniquess are crucial in Jeanny's brand story. 

Expertise

Unmatched quality and knowledge sets the bar high.

Impact

Continuously living up to the promise to deliver impact on every project or trajectory they embark on. 

Connections

The importance of human connections throughout the company.

A unique approach

The way Jeanny Consulting interacts with stakeholders, in an unusually personal way, became the common thread that defined its culture and identity.

What we did to build the brand

By diving deep into the core business of Jeanny Consulting and the challenges they were facing, we created a strategic framework that would ultimately become the foundation of the brand. With a unique and strong purpose, focusing on their unique approach on collaboration, and a matching brand identity that stands out within their competitive landscape. 

Stakeholder interview
Using experience-driven survey techniques in our stakeholder interviews, we found all the necessary building blocks we needed for what was to come. Our stakeholder interviews and subsequent business analysis are the first steps we take in any collaboration. Always leading to the right context and road ahead.
Why You Matter®
Building a purpose statement to form a heart and soul for our brand. We use our own methodology that answer the questions "Why You Matter". In this case, it would lead to their unique collaborative approach and a statement that underlines that Jeanny Consulting makes it personal. 
Vision
An ambitious vision on the future that builds on our purpose and covers our main values, goals and actions. We script ambitious visions on the future, with a clear aim and a clear path that shows us how we are aiming to reach those objectives. 
Naming 
Using our Odd workshop for naming a brand, we checked all the boxes and chose a name that matches our core values. "Jeanny Consulting" was co-created, as we always do. We believe that the knowledge you need to find a name, is always present within leadership and management. Our workshop aims at getting that knowledge out, and boosting creativity along the way. 
Brand
Our aim was to match our newly crafted purpose and ideals with a visual identity that stands out within the competitive landscape of Jeanny Consulting. With an eye-catching brand mark and a captivating visual identity, we were able to build a brand that does just that. 
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We make it personal

The core of our brand promise and the eventual answer to the question "Why You Matter®". Jeanny Consulting's purpose does not only impacts its client relations, but also highlights a unique internal culture.

 


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