A company that strives at conquering a market that is dominated by big and powerful consulting firms needs to find its own competitive advantage. With visionary leadership already in place, the game was set to work on a differentiating purpose that would lead to the creation of Jeanny Consulting.
After a thorough deepdive into Jeanny Consulting, we found 4 differentiating and powerful values that impacted the entire building proces of the Jeanny brand. These elements of uniquess are crucial in Jeanny's brand story.
Expertise
Unmatched quality and knowledge sets the bar high.
Impact
Continuously living up to the promise to deliver impact on every project or trajectory they embark on.
Connections
The importance of human connections throughout the company.
A unique approach
The way Jeanny Consulting interacts with stakeholders, in an unusually personal way, became the common thread that defined its culture and identity.
By diving deep into the core business of Jeanny Consulting and the challenges they were facing, we created a strategic framework that would ultimately become the foundation of the brand. With a unique and strong purpose, focusing on their unique approach on collaboration, and a matching brand identity that stands out within their competitive landscape.
We make it personal
The core of our brand promise and the eventual answer to the question "Why You Matter®". Jeanny Consulting's purpose does not only impacts its client relations, but also highlights a unique internal culture.
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