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More than a commitment 

Covered Consulting is the most reliable partner in strategic security consultancy for aviation and all other critical infrastructure. In troubled times, they offer their clients more than just a commitment. They offer uncompromisable integrity and lead with honesty and heart first. 

The ODD way

Covered's leadership team started with the ambitious vision of building a beacon of trust and integritiy in the closed competitive field it would be operating in. The Odd Bunch and Covered collaberated closely to shape that ambition in a compelling brand story. A story that perfectly encapsulates the trustworthiness of Covered. 


What we did to build the brand:

Immersion
Every good brand story starts with a clear knowledge of valuable insights and a thorough understanding of the existing competitive landscape. 
Why You Matter
Using our methodological approach, we defined a strong and differentiating purpose driven brand idea for Covered.
Brand story
The Covered brand story is one of a clear promise - to offer more than just a commitment - and a way to deliver on that promise. By always putting honesty and heart first. 
Naming
Using our signature naming workshop, we collaborated together with the Covered leadership team to find a name that could match the vision and the sense of trustworthiness of the company. 
Brand identity
We created a powerful brand identity, combining modern technological assets with a reliable and serious look and feel. The Covered brand identity illustrates the professional, modern and trustworthy personality within the brand. 
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More than a commitment

We know we are living in rapidly changing times. Trust and integrity are essential attributes for anyone who wants to build a strong partnership. With "more than a commitment", we wanted to emphasize our guarantee to always provide you with the best solution and the best outcome.


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