We build together.

Whether you run an installation company or a construction firm, you need software that works. For your processes, for your people, for your growth. That’s where Astena comes in. With 20+ years of experience and a personal, hands-on approach, Astena is a solutions partner you can rely on. But while the Astena vision brimmed with ambition, the brand identity lagged behind. With a full brand refresh, complete with a powerful brand story, we turned Astena into the powerhouse it was always meant to be.

THE ODD WAY FOR ASTENA

Immersion

Through stakeholder interviews and desk research, we first made sure we understood the playground of Astena. With a full competitive deepdive to get the full essence of the brand.

Why You Matter

As always, we started our strategic journey by using our Why You Matter methodology. Grasping what makes Astena relevant and meaningful, into a story that connects and empowers.

Brand story

Our Why You Matter insight forms the foundation of a brand narrative that captures Astena’s whole story, uniting internal and external stakeholders around a compelling storyline and culminating in the signature tagline, “Wij bouwen mee.”

Brand identity

Our brand refresh for Astena delivered a powerful, modern, and dynamic design that pairs vibrant photography with a consistent color system, while preserving the core brand assets already in place.

odd studio

We didn’t stop there. Through odd studio, we keep Astena present with an ongoing stream of on-brand content. Formats, copy, visuals and motion, shaped to create a brand legacy for Astena.

WE BUILD TOGETHER

Astena makes a difference for organisations that want more than a vendor: leaders who need a partner they can trust, teams that expect immediate support, and users who want solutions that fit how they actually work. With 20+ years of expertise and a genuinely personal approach, Astena delivers better-fit solutions and exceptional results. Time and time again. Astena is the only one that puts a personal approach and a commitment to their clients first. This is Astena, and we build together.