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Why You Matter®

Why You Matter® is our proven methodology that allows us to define your purpose and empowers you to answer your organizational challenges.

Purpose guides the way

In times of change and turmoil, organizations find themselves forever transforming to accomodate today's musts and needs. To guide you in succesfully shaping your organization for the future, we created Why You Matter®.

Why You Matter® is our awe-inspiring purpose generating workshop that leaves you with a clear understanding of what you stand for and what gives you an edge in your internal organization as well as in your external competitive landscape.

Your purpose blueprint

To create a meaningfull and future driven purpose, we start with defining your purpose blueprint. This will give us a clear understanding of the path ahead and will be the first step towards your purpose driven organization. 


Scherm­afbeelding-2023-12-15-om-14.06.06
People
A deepdive into our stakeholder categories and the impact we have on them.
Brand actions
What do we need to be consistently doing to commit to our purpose.
Emotive impact
How are our stakeholders feeling as a result of what we do or who we are.
Uniqueness
The things that only we are doing and that make us unique.

Why You Matter®

The Why You Matter® workshop uses the purpose blueprint to start building on your purpose statement. Using ambitious future thinking combined with actionable opportunities we create the perfect building blocks for defining your purpose. 


(1)
Future thinking

Using cultural, competitive and sustainabile inspiration, we use our blueprint to develop ambitious ideas that create relevance and differentation.


(2)
Purpose clues

We expand our view and reality-check our ambitious minds by drafting purpose clues to our thinking. 



(3)

Concept

We use the given building blocks to create a clear purpose statement and a future driven concept for your organization.


Seen enough to book it?

Get in touch with The Odd Bunch and schedule your Why You Matter® workshop today.

What else is there to know

Is Why You Matter® for me?
Why You Matter® aims at fundamentally impacting organizations and brands. If you are a brand owner, organizational leader or a company executive looking for a way to ready your organization for the future, then this is definitely for you!
Where does it take place?
If possible, we host our workshop in person. And at a location that works best for you. We also offer an online version of the workshop to facilitate organizations that can't meet up in person.
How many people can participate?
Ideally, 4 to 6 people. The main goal is to drive strategic creativity and not get overwhelmed by group pressure. 
What is the process?
We can't help you if we don't know you. That's why we start every collaboration with a thorough business analysis and stakeholder interviews before we begin our Why You Matter® workshop. With a strong and differentiating purpose, we have all the tools to create a powerful brand. (see: Services )
How long does it take?
The workshop itself takes place over one and a half days, followed by a presentation session where we summarize the workshop and present the creative output. The entire process from business analysis until brand creation takes 1 to 3 months.
Can I book Why You Matter® as a standalone?
Yes you can. Why You Matter® is part of our overall brand approach, but is also available as a separate workshop. We do however insist on a preliminary business analysis and stakholder interviews to make sure we are aligned before hosting the workshop.

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